by Peter Mericka B.A., LL.B
Real Estate Lawyer
Qualified Practising Conveyancer Victoria
Director Lawyers Real Estate Pty Ltd
I was watching “First Tuesday Book Club” on ABC TV a few months ago, and I saw the host, Jennifer Byrne hold up a copy of Brendan Gullifer’s book SOLD. According to Byrne, “I thought it was tremendous fun. And let me tell you, you’ve met these people. They probably sold your house.” Having read SOLD, I can confirm that the characters and behaviours portrayed in the book are true to life. I recommend this book as compulsory reading for anyone contemplating a career in real estate, or doing business with those involved in the real estate industry.
The real estate industry in Victoria has a well-deserved reputation for dishonesty and improper behaviour, but getting the message to consumers can be extremely difficult.
Brendan Gullifer’s novel warns and informs in a way that legal advice can’t. I have had personal experience with the estate agent stereotypes portrayed in SOLD and the shonky methods they use, and I now refer clients and other consumers to SOLD as a primer for anyone who will be coming into contact with real estate agents.
The book is available through most book shops. If not in stock it can be ordered. Alternatively, the book can be purchased on line at Readings Books.
I think the best summing up of the book is provided by The Book Show, ABC National:
“SOLD is a pacy, satirical novel exposing the dirty, scheming underbelly of a Melbourne real estate firm, and, well, the real estate profession in general. Anyone who’s had dealings with real estate — and let’s face it, that is or will be most of us at some stage of our lives — will be highly amused by Brendan Gullifer’s satirical dig at the industry.”
(See “What They Say“)
Struck by the uncanny accuracy of the attitudes and behaviours of the characters in SOLD, I contacted Brendan Gullifer and asked him how he gained such insight into the Victorian real estate industry.
Here’s how Brendan Gullifer explains it:
“In 2000, I lost my job. The media company I worked for went into bankruptcy. I was 40-years-old and couldn’t get work. So I went against everyone’s better advice and decided to become a real estate agent…