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My experience in the industry tells me that while estate agents love all this snake oil guff about competing franchises, local heroes and innovation in real estate marketing; consumers just want to sell and buy real estate. Really, Threesides you should be selling mobile phones or pre-mixed drinks instead of getting involved in residential ...
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Innovation in marketing in real estate is a very interesting topic and I think I would have to agree with the comments made in the opening post about the lack of innovation in so many areas of real estate marketing. My comments below are made as a non-real estate industry member - but from a professional marketing company point of ...
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Hi Realestateblogger, and welcome aboard.
I very much agree that a discussion on real estate marketing would be interesting, and I would like to help kick it off by going right back to the very beginning and raising two fundamental questions:
First, what exactly is real estate ''marketing''? Does the term simply define the means by ...
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I'd like to begin discussion on marketing in real estate. It seems the industry has a wealth of solutions being thrown its way, from online marketing, magazines, boards, 'all in one' systems, brochures, banners etc etc etc.
In my experience I've never seen 'real' innovation in marketing from real estate but more like a copy cat syndrome. You're ...
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by Tim O'Dwyer M.A., LL.BSolicitorConsumer Advocate watchdog@argonautlegal.com.au
The letter below recently came to me in the mail from a nearby estate agency. This agency happens to be part of a national real estate franchise which proudly boasts “offices throughout Australia, New Zealand and Asia-Pacific”. Needless to say, I am ...
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