Free Cheese In the Mouse-Trap – Part II

Posted on May 3, 2007 by | 0 Comments

Remember how an offer of a “free” real estate valuation turned out to be little more than a lead-generation vehicle for estate agents? (See “Free Cheese In The Mousetrap“.) Well now we have the same for mortgage brokers.

The website of “” tells consumers, “Ever wondered what you can borrow? Find out in just five minutes!” But it tells mortgage brokers, “Wouldn’t you love to start work on a Monday morning and be welcomed by an inbox full of emails from prospective clients?”

Seems there’s a variety of free cheese in that mousetrap.

Continue reading “Free Cheese In the Mouse-Trap – Part II”

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