Tactics Of The Trade

by Tim O’Dwyer M.A., LL.B Queensland Solicitor & Consumer Advocate watchdog@argonautlegal.com.au

On sale now at a newsagency near you are copies of the February edition of Australian Property Investor with a fascinating feature article, Trust Me – I’m A Real Estate Agent. I write regularly for API and, although this article is not one of mine, I love the topical introduction: “Real estate agents get a very bad rap. So what tricks do they really get up to?”

This article was written in response to reader demand, so author Michaela Ryan pulls no punches when she explains, “Ultimately a real estate agent is a salesperson.” Even the most ethical agents, she suggests, have “a whole bag of tricks” to draw on to secure listings then to sell properties. Some “tricks” are less legitimate than others, so her exposé mostly refers to agents’ “tactics” – directed not only to buyers but also to sellers.

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