by Peter Mericka B.A., LL.B
Real Estate Lawyer
Qualified Practising Conveyancer Victoria
Director Lawyers Real Estate Pty Ltd
We have been overwhelmed with emails, texts and telephone calls from well-wishers. There were plenty of consumers interested in having Lawyers Real Estate sell their property for them, but also lawyers, conveyancers, accountants and even some real estate agents who are interested in owning a Lawyers Real Estate franchise.
Lawyers Real Estate featured in an item on Channel 7’s Today Tonight program on Friday 25 June, 2010, and the response from consumers and real estate professionals alike has been amazing.
As expected, we received calls from people who are intending to sell their homes in the not-too-distant future, but what was surprising was the number of callers from outside of Victoria who called about franchise opportunities.
Participation by non-lawyers
Non-lawyers, particularly conveyancers and real estate agents, have realised that it is possible to own a Lawyers Real Estate franchise without having to be a qualified lawyer, provided that a “legal practitioner director” is appointed as required by the Legal Profession Act.
The Lawyers Real Estate franchise model has been developed to ensure that compliance with the Legal Profession Act is an essential part of the system. The system itself ensures compliance. By combining of the requirements of LAW 9000, the Ten Objectives of Affective Management Systems (TOAMS) established by the Legal Services Commissioner and the Lawyers Real Estate Franchise Operations Manual, we have created a tight and virtually fail-proof real estate law firm model.
While our target franchisees are existing law firms, we are maintaining contact with interested non-lawyers as well.
Consumers are in the mood for change
The response to our TV exposure has confirmed a strong consumer mood for change. Suffice it to say that consumers generally are resentful of the ever-increasing cost of commission-based real estate services, the refusal of the real estate industry to share the costs saved by advances in technology, and the misconduct that has become commonplace, and almost expected of real estate agents.
Enormous response to one night’s exposure on one TV channel
Here are some of the email messages we received after one night’s exposure on just one TV channel. We have not included the text messages received, as they were too numerous to retain. If your email is not among those reproduced below we apologise, but as you will appreciate, there is simply not enough space to include them all. We will, however, reply individually to each email received.