“No one refers more clients to other businesses than real estate agents, so top agents understand the importance of capitalizing on this power by developing real estate referral networks.” So begins an article about the value of using referrals as a lead-generation strategy. What’s forgotten is that the consumer is reduced to being a mere commodity, to be bought and sold by those whose interests are not necessarily the same as those of the consumer.
See what real estate trainer and coach, Brian Icenhower, recommends on how to “Build Real Estate Referral Networks from Business Relationships“.
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